University of San Francisco Master's of Sport Management

01 – Intro

Telling a Stronger Program Story.

SBV partnered with the University of San Francisco to increase awareness of its Master's of Sport Management program through strategic storytelling and targeted audience engagement.

02 – Challenge

Standing Out in a Competitive Market.

USF sought to differentiate its graduate program while reaching aspiring sports professionals across the country.

03 – Solution

Content That Drives Connection.

SBV developed a multi-channel content strategy featuring newsletters, digital storytelling, and employer branding that highlighted the program's students, faculty, and career outcomes. The campaign expanded awareness while generating meaningful interest from prospective students.

Capabilities

Content Strategy | Employer Branding | Audience Growth | Higher Education Marketing | Talent Marketing | Brand Storytelling