University of Oregon Master's of Sports Product Management Program

01 – Intro

Connecting Future Product Leaders.

SBV partnered with the University of Oregon's Sports Product Management Program to increase awareness of one of the industry's leading graduate programs in sports product innovation.

02 – Challenge

Introducing a Unique Career Path.

As one of the few graduate programs dedicated to sports product management, Oregon sought to expand awareness among professionals interested in careers across footwear, apparel, equipment, and innovation.

03 – Solution

Storytelling That Inspires Action.

SBV developed a strategic content campaign showcasing the program's unique curriculum, industry partnerships, and student success stories. The partnership strengthened the program's national visibility while driving meaningful interest from future applicants.

Capabilities

Content Strategy | Brand Storytelling | Audience Growth | Higher Education Marketing | Talent Marketing | Sports Product Innovation